Media Concepts

Media language isn’t just language, it’s lighting, framing, editing, angles, sound etc

Form and style is a structure. Dialogue, effects and editing.

Convention – ingredients that form the structure.

Signification – everything means something. Colours, outfits, location etc. The SIGNIFIER. We tend to assume all signs are agreed.

Representation – how things are shown, how we want people to see things. Perception of reality.

Audiences – target audience. Does the media create the audience, or does the audience create the media?

Creativity – Ideas from personal experience into a structure.